You've probably had this experience: a hair product smells wonderful in the shower, and by the time you've dried your hair, the scent is gone. That isn't a failure of the product. It's a feature of how hair care is designed. Making scent last in hair requires a different approach, one that looks at hair's chemistry, the climate it lives in, and how fragrance is applied.

Here is what that approach looks like.

1. Hair that smells freshly washed for days, because gloss rinse deposits the fragrance shampoo strips out.

Surfactants in shampoo lift away oil, product residue, and environmental buildup. The Fragrance-Depositing Gloss Rinse is built for the step after cleansing. Applied to freshly shampooed hair, it's designed to leave fragrance on the lengths and ends, where hair is most receptive.

2. Softer, shinier hair starts with the right pH. Ours is balanced to your hair's natural level.

Hair's cuticle, the outer layer of overlapping scales, behaves best in mildly acidic conditions. Shampoo tends to be more alkaline, and when the cuticle lifts, hair can look duller and frizz. The Gloss Rinse is acidified to help the cuticle lie flatter after cleansing. It pairs lactic acid with our Illuminating Complex and red algae to condition and boost the look of color without weighing hair down.

3. Frizz-free hair, even on the most humid days, and we tested it in real humidity to prove it.

Frizz happens when hair absorbs moisture from the air, swells, and loses its shape. Tested at 80% relative humidity, the PLAYA Gloss Rinse was shown to:

• Reduce frizz by 55%
• Provide up to 72 hours of frizz control

4. Fragrance that stays with you from morning to night, because it's delivered with intent.

The Gloss Rinse uses Lamellar Deposition, our fragrance technology. The result is scent that stays in your hair after you step out of the shower, and, as many customers describe, for days.

5. A scent people lean in to notice, built in layers, with your second layer doing the heavy lifting.

Perfumers have long layered fragrance for depth and longevity. PLAYA mist is formulated with humectants that slow fragrance evaporation. It’s a fragrance primer and perfume in one and it's made for hair and body, so you can apply scent from head to toe.

6. A fragrance that evolves throughout your day, so you smell gorgeous from first coffee to last call.

Nuevasol is built like a classic fragrance, with three stages that unfold over time:

• Top: Bergamot, Coconut Milk
• Heart: Jasmine, Orris, Vanilla
• Dry down: Sandalwood, Amber, Musk

Made in Miami is a fragrance that bottles Miami’s golden hour glow.

• Top: Pink Pineapple, Pear, Banana Blossom
• Mid: Sunkissed accord, Jasmine Nectar
• Dry: Amber, Vanilla, Solar Musk

Fragrance is personal, and both Nuevasol and Made in Miami are confident, noticeable scents. 

What customers notice first

"This not only smells amazing and lasts for days in the hair, but the smoothing and shining power in this product is real! I was hooked after one use and this will absolutely be in my rotation forever!" — Pilar

"I have thick wavy hair, it's been a struggle to tame the frizz and the feel of it. But after using this, I allowed my hair to air dry and the frizz was noticeably gone, it shined a lot more and felt so much softer." — Stephanie G.

"The gloss combined with the body spray... feels like I just stepped out from a salon." — Supreet J.

"I love having the mist to refresh the scent the next day or two since I don't wash my hair everyday." — Kerri M.

Why layering beats a single product

How to Use: A two-step routine

• Step 1: Rinse (in the shower)
  Shake well. After shampooing, saturate lengths and ends. Leave on for 30 to 60 seconds, then rinse. Follow with conditioner if you'd like more conditioning.
• Step 2: Mist (any time)
  Spray liberally from head to toe. Refresh on non-wash days or whenever you want a little more.

Smooth, shine, and a scent that stays.

Hair care that treats fragrance as seriously as it treats frizz. The Nuevasol Gloss Rinse and Perfume Mist, together for 10% off.