BEACH BORN

FRAGRANCE THAT LINGERS, WHEREVER THE DAY TAKES YOU

PLAYA was created for life in the sun — long days, warm skin, and unforgettable scents that stay with you. From fragrance to hair and body care, every product is designed to make you feel sexy, beautiful, and confident.

YOUR SIGNATURE SCENT IN HAIR AND BODY CARE

 
FOUNDER SUSAN YARA

Susan Yara is a beauty entrepreneur, content creator, and founder, known for her popular YouTube channel, Mixed Makeup, and for founding the skincare brand Naturium, which was acquired by e.l.f. Beauty in 2023. She is also the host of the GlowLab podcast, a source for expert advice when it comes to beauty, plastic surgery, wellness, relationship advice, and more.

Susan began her career as a news reporter and beauty editor at major media outlets before building brands focused on transparent, ingredient-driven skincare education. A former Miss New Mexico and mother of two, Susan is a leading voice in the beauty community, championing education and efficacy.

VAMOS A LA PLAYA

Follow us on social media for the latest fragrance news, product announcements, and the chance to attend exclusive parties and events coming to a playa near you.

Follow Now