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Violet Brightening Shampoo


New look — same editor fav'd, artificial dye-free formula.



This weekly purple shampoo, packed with beautiful, naturally-derived violet pigments, deeply cleanses to neutralize brassiness and rinse away mineral buildup for brighter, shinier strands. Apple cider vinegar and Vitamin C remove hard water buildup, promoting shine and bounce, while Babassu oil infuses the hair cortex with essential moisture. Say “goodbye” to crunchy tangles and dull brassiness and “hello” to soft, shiny strands and long-lasting color.  Best used followed by our Violet Brightening Conditioner — pair and save 20%


SLS, Cruelty & Artificial Dye Free


*Subscription requires two cycle obligation

Violet Brightening Shampoo

Violet Brightening Shampoo

Violet Brightening Shampoo

How To Use
Once or twice a week, swap your daily shampoo for a quarter-sized amount of Violet Brightening Shampoo. Massage evenly into scalp and strands and let sit for 3 minutes. Rinse thoroughly and follow with Supernatural Conditioner. For a deeper treatment, follow with Healing Hair Masque.


For super straight strands, Violet Brightening Shampoo doubles as a weekly detox and a weekly volume boost. Focus product on the roots and massage to promote volume. Follow with Supernatural Conditioner.
While in the shower, finger comb your newly-detoxed strands as you rinse. Follow with Supernatural Conditioner or Healing Hair Masque. Once you’re out the shower, scrunch hair to promote waves.
Twist hair into 1-inch sections, working product into strands and promoting an even curl pattern. Distribute Supernatural Conditioner or Healing Hair Masque with fingers or wide-tooth comb. Avoid brushing dry hair to avoid frizz or damage.


Butterfly Pea Flower contains anthocyanin, a naturally occurring purple pigment, which neutralizes ashy and brassy tones.
Butterfly Pea Flower
ACV gently gets rid of product buildup (bye, dry shampoo!) while balancing the scalp, relieving itchiness and dandruff. A natural toner, ACV also aids in the elimination of crunchiness and brassiness.
Apple Cider Vinegar
A natural chelating ingredient, citric acid detoxes strands from hard water minerals and heavy metals, which can cause dryness and frizziness.
Lemon & Lime

Full Ingredients List

Naturally derived botanicals with hand-selected clinical ingredients that are SLS, Paraben, Silicone & Cruelty-Free.

Water/Aqua/Eau, Lauramidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, Glycerin, Cocamide Mipa, Propanediol, Xylitylglucoside, Clitoria Ternatea Flower Extract, 1,2-Hexanediol, Anhydroxylitol, Acetic Acid, Sodium Gluconate, Maltitol, Tetrasodium Glutamate Diacetate, Xylitol, Polyquaternium-7, Caprylhydroxamic Acid, Citric Acid, Citrus Aurantifolia (Lime) Fruit Extract, Citrus Limon Juice, Pelvetia Canaliculata Extract. Fragrance/Parfum

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Violet Brightening Shampoo Pairs Well With

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