





Violet Brightening Shampoo
$28.00
New look — same editor fav'd, artificial dye-free formula.
This weekly purple shampoo, packed with beautiful, naturally-derived violet pigments, deeply cleanses to neutralize brassiness and rinse away mineral buildup for brighter, shinier strands. Apple cider vinegar and Vitamin C remove hard water buildup, promoting shine and bounce, while Babassu oil infuses the hair cortex with essential moisture. Say “goodbye” to crunchy tangles and dull brassiness and “hello” to soft, shiny strands and long-lasting color. Best used followed by our Violet Brightening Conditioner — pair and save 20%
SLS, Cruelty & Artificial Dye Free
*Subscription requires two cycle obligation

