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Every Day Shampoo 500mL


Gently cleans & hydrates

An SLS-free shampoo that is anything but ordinary, this unique clean formula is the foundation of the Playa routine. The propriety coconut-derived cleanser gently foams to remove impurities while preserving your hair’s natural oils.

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Every Day Shampoo 500mL

Every Day Shampoo 500mL

Every Day Shampoo 500mL


Less is more. All you need is one tight squeeze from our bottle for the perfect dime-sized application. Massage into wet hair and scalp. Rinse well. For a more intensive lather, add more water after massaging in to damp hair to boost the amount of foam.


Hydrating enough to use on its own, or for a more intensive treatment we recommend using our Supernatural Conditioner on ends two to three times a week to maintain moisture and fight split ends.
To enhance your natural waves, we recommend treating wet hair post-wash with a few spritzes of our Endless Summer Spray to maintain texture while fighting frizz.
Non-stripping, this shampoo helps support your natural texture while gently but effectively cleansing. Finish with our Supernatural Conditioner from mid-lengths to ends for a deep treatment, or use as a mask two times a week for some extra love.

What Makes It Thoughtful

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Capryl Glucoside is a gentle coconut-derived cleanser that gives you a light but generous foam. We’ve formulated our shampoo so that when it interacts with water, it creates tiny bubbles that naturally detoxify and add nutrients the hair and scalp.


Because coconut water is so mild and gentle, it doesn’t dry out your hair or scalp, but naturally detoxifies, leaving you feeling fresh and clean.
Coconut Water
Aloe vera has the ability to attract and lock in moisture, thanks to proteolytic enzymes that help to moisturize both the scalp and hair.
Aloe Vera
Sugar beet extract stimulates roots to promote volume and growth.
Sugar Beet Extract

Full Ingredients List

Naturally derived botanicals with hand-selected clinical ingredients that are SLS, Paraben, & Cruelty-Free.

Aqua, Sodium C14-16 Olefin Sulfonate, Disodium Cocoamphodiacetate, Propanediol, Glycerin, Caprylyl/Capryl Glucoside, Citric Acid, Phenoxyethanol, Betaine, Aloe Barbadensis Leaf Juice, Cocos Nucifera (Coconut) Liquid Endosperm, Panthenol, Cinnamidopropyltrimonium Chloride, Sodium Benzoate, Guar Hydroxypropyltrimonium Chloride, Kappaphycus Alvarezii Extract, Ethylhexylglycerin, Laminaria Digitata Extract, Cocamidopropyl Hydroxysultaine, Trisodium Ethylenediamine Disuccinate, Mel/Honey Extract/Extrait De Meil, Gardenia Taitensis Flower Extract, Soluble Collagen, Hydrolyzed Adansonia Digitata Extract, Illicium Verum (Anise) Fruit Extract, Maltodextrin, Aleurites Moluccanus Seed Oil, Tocopheryl Acetate, Fragrance/Parfum.

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Recommended Products

Every Day Shampoo Pairs Well With

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Supernatural Conditioner

Baobab Protein, Amazonian Oils


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Ritual Hair Oil

Oils of Kukui, Apricot & Sunflower


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Endless Summer Spray

California Sea Salt, Beta-Carotene