About the brand

My Story

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When I began the journey of making these products, I wanted them to be infused with the laid-back California spirit I love so much. I wanted them to be effortless and healthy, but I also wanted them to actually work.

I spent years developing this line working with incredible partners who helped make every aspect of Playa come to life. We have all put our hearts and souls into these products, and the end result is something I never imagined I could create.

I love our funky California beach town. Our small, passionate team. And, of course, I love our products. I hope you do, too.

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Use Less. Be More

We believe in the beauty of minimalism; that’s why we launched in 2017 with just five products. This original collection forms the basis of our line, and is the everyday essential routine for any hair type. Achieve the best version of your hair naturally, no drying or styling required.