A friend and muse to Playa since our founding, Geri Hirsch (@gerihirsch) balances life as creative director (Saie Beauty), coffee shop owner (Neighorhood on La Brea in Los Angeles), and cool mom—all while re-designing her Hollywood Hills home and posting updates on her blog Because I’m Addicted.
Geri embodies many of the things that are central to our approach to essential California minimalism, so it only made sense that we asked her to kick off our new “Make Your Own Waves” series featuring radical entrepreneurs, creatives, movers & tastemakers from our community.
Passion: My family above all else, great friends, good food, clean beauty, coffee, art, 90’s R&B, renovation projects and good debates.
Roots: Los Angeles
Hero: Sheriff Leobardo Trujillo who saved my husband's life ten months into our marriage. We named our first born after him.
Playlist: Bon Iver and RY X
Challenge: Screen time
Advice: "What you think, you become." So, pick your thoughts wisely every day and in every moment.
Ritual: I wake up every day and ask myself, "How can you be the best version of yourself today?" Best mom, best wife, best at my job, best to myself.
Indulgence: Indian takeout
Escape: Dance parties
Style: Classic with some oooomph
Heirloom: My late grandmother's diamond 'G' pinky ring
Someday: We will move to a rose farm...