Make Your Own Waves: Geri Hirsch, Saie Beauty

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By Playa Team

A friend and muse to Playa since our founding, Geri Hirsch (@gerihirsch) balances life as creative director (Saie Beauty), coffee shop owner (Neighorhood on La Brea in Los Angeles), and cool mom—all while re-designing her Hollywood Hills home and posting updates on her blog Because I’m Addicted. 

Geri embodies many of the things that are central to our approach to essential California minimalism, so it only made sense that we asked her to kick off our new “Make Your Own Waves” series featuring radical entrepreneurs, creatives, movers & tastemakers from our community. 

Passion: My family above all else, great friends, good food, clean beauty, coffee, art, 90’s R&B, renovation projects and good debates.

Roots: Los Angeles

Hero: Sheriff Leobardo Trujillo who saved my husband's life ten months into our marriage. We named our first born after him.

Inspiration: Culture

Playlist: Bon Iver and RY X

Challenge: Screen time

Advice: "What you think, you become." So, pick your thoughts wisely every day and in every moment. 

Ritual: I wake up every day and ask myself, "How can you be the best version of yourself today?" Best mom, best wife, best at my job, best to myself. 

Geri Hirsch of Saie Beauty

Comfort: Home

Indulgence: Indian takeout

Escape: Dance parties

Beauty: Clean

Style: Classic with some oooomph

Heirloom: My late grandmother's diamond 'G' pinky ring

Someday: We will move to a rose farm...

Follow Geri on Instagram and her blog. 

 Explore the Playa collection

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